2025 AI Visibility Report: How LLMs Choose What Sources to Mention

This makes it particularly valuable for understanding the true scope of traffic displacement, as it accounts for user intent and search context rather than relying solely on SERP feature presence data. Their controlled methodology compared user behavior with and without AI Overviews present, finding an 8% click rate when AI Overviews appeared versus 15% without—a 46.7% relative decline in clicks. AI visibility in B2B technology, manufacturing, and regulated industries is structurally different from AI visibility in consumer or e-commerce categories. A firm that proposes a GEO program without a strong PR engine is selling you the symptom, not the cause.

The practice is based at 66 avenue des Champs-Élysées, Paris, France, and serves businesses in Paris, Île-de-France, throughout France, and in international markets. Additionally, their client base is concentrated in regional and emerging markets, which may not directly translate into the competitive AEO landscapes faced by U.S.-based businesses. Focus Digital operates as a specialized SEO/AEO agency targeting small and growing businesses with their tried-and-true thought leadership SEO methodology. For small and mid-sized businesses, it acts as an onboarding layer into software for generative engine optimization (GEO).

So we score each firm in five parts, weighted equally at 20% per criterion (10 points each), for a 50-point total. A firm strong at content but weak at the technical foundation leaves a brand uncitable. We rank ourselves first because AI search rewards the firm that is strong across all five criteria at once, and we believe the evidence supports that, but we encourage you to verify every claim.

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Semrush AI Visibility: Best if you want AI visibility + traditional SEO in one ecosystem

Unlike tracking visibility (more on that later), traffic is a tangible, quantitative metric that B2B marketing teams can track and tie to real business impact. This section covers the key metrics, why each matters, and includes real AEO reporting examples. This clarity helps AI systems understand not just keywords but meaning — who the expert is, what they’re authoritative on, and how concepts relate to one another. AI systems rely on entities and their relationships to build understanding and determine authority. When schema is applied correctly, it gives AI systems clear signals about what a brand’s content represents — reducing ambiguity and increasing the likelihood that those pages are selected, summarized, and cited in AI-generated answers.

First Page Sage was the first agency to offer AEO services in 2023 and remains the leading firm in the space, publishing proprietary studies on AEO (also referred to as GEO, or generative engine optimization) each quarter. Custom briefings for industry analysts and research firms covering AI, search, marketing technology, and communications. The report's methodology section discloses every prompt category, every engine sampling cadence, every scoring rubric, and the limitations and confidence intervals that apply. Full methodology disclosure, prompt libraries, scoring frameworks, statistical notes, and a glossary of every term used in the report. 62 pages of analysis, charts, methodology, and prescriptive recommendations. If you’re investing in SEO in 2026, you need the best generative engine optimization (GEO) tracking software alongside it.

Jason AI Through the Eyes of Our Customers

Jason uses your playbooks and offers to generate effective messages in your style, customized for ai visibility services b2b every single prospect. Jason writes in your tone across 50+ languages with native-level understanding Define what you’re selling to different types of customers.

The firm integrates AEO with paid media, SEO, CRO, and creative services, making it a fit for growth-stage and enterprise brands that want AI visibility wrapped inside a full-funnel growth program rather than as a stand-alone PR engagement. NoGood, the New York-based growth-marketing agency that works with Nike, Intuit, Chime, and TikTok, has taken a platform-led approach to AEO. That insight has translated remarkably well into AI search, where being the brand mentioned across multiple cited sources predicts inclusion in AI-generated recommendations. Co-founder Alex Birkett developed the Surround Sound SEO strategy at HubSpot — the practice of monopolizing high-intent search queries by appearing favorably across third-party lists, reviews, and editorial mentions rather than chasing a single page-one ranking.

Learn how Thought Leadership SEO can fit into your company’s marketing strategy

SEO today requires more than smart on-site optimisation – it depends on trusted mentions across the web. It is about becoming the brand that both AI tools and real buyers recognise, trust, and choose first. AI visibility reporting requires different metrics and formats than SEO reports.

B2B buyer research is shifting from search engines to AI-powered answers.

• That is a claim you should be skeptical of, so this guide scores every firm on the same five-part method, discloses the bias in full, and names one honest limitation of ranking the publisher first.
• It covers technology and business trends in the growing B2B ecommerce industry.
• Define what you’re selling to different types of customers.
• Because Copilot draws heavily from the Microsoft Graph, agencies must understand how to signal authority natively within that ecosystem.

Jarod Greene, CMO at Vivun, continued to share his team’s experience with AICR, by adding, “This isn’t just faster research — it’s a smarter way to make decisions. Rules-based automation is reaching its limits, making DAM a critical source of context for AI-powered content workflows. A veteran journalist, Con has covered business, finance, marketing and tech for CBSNews.com, Brandweek, CMO, and Inc. The report frames the trend as “compression from below,” in which senior marketers remain in place while entry-level opportunities narrow. The report surveyed 100 directors, VPs, and heads of marketing at mid-market and enterprise SaaS companies about how AI is reshaping marketing teams. Nearly half of B2B SaaS companies say they have already cut or reduced marketing roles because of AI, according to a new report from Wynter.

This makes it uniquely positioned among generative engine optimization platforms. XFunnel connects generative engine optimization visibility to revenue attribution. Peec AI is one of the best generative engine optimization (GEO) checking software options for teams prioritizing simplicity and clarity over ecosystem integration. Growing SaaS teams and marketing departments adopting generative engine optimization tools for the first time. It is particularly useful for teams transitioning from experimentation into measurable generative engine optimization software adoption. Peec AI simplifies generative engine optimization monitoring by focusing directly on inclusion detection and prompt-level brand tracking.

” The response would mention service businesses like LegalZoom and Incfile. The firms that show up in those answers set the standard. LLMs don’t just look at your website – they scan the entire digital landscape to understand which brands are credible, visible, and trusted. That way, your business builds lasting visibility and trust in an AI-shaped search landscape. Brands today need clear, expert SEO content backed by credible PR mentions and strong digital signals that convince AI engines you’re a trusted voice worth quoting. Unlike execution-focused agencies, Kalicube's methodology centers on brand entity clarity.